examples of some institutions that could distribute my product:
Fangoria- horror themed magazine
Fangoria is a well known publisher in the USA. this institution might distribute my product as it specialises in everything horror themed. It has a weekly magazine, and a website where it posts videos, but also has links with many movie festivals across the USA which would allow us to get our product out to a wider spread of people and increase our target audience. I think they would distribute my work as it fits nicely into the 'Horror' category.
Independent Cinema Office
The national organisation for the development and support of independent film exhibition in the UK. They aim bring a wider range of films to a wider range of audiences. This would be an effective institution to distribute my product as it would help to reach an audience right across the UK whereas most independent cinemas have a niche audience.
A local independent cinema that specialises in evening showings of independent films at a very reasonable £4 a ticket. This pricing means that people would be more willing to spend the money to watch a film they may be a bit wary of, because it is cheaper than a regular cinema. The only downside is that they only have one branch of cinema and not much advertising so appeals to only a small target audience.
Youtube
Although Youtube are not primarily 'distributors' as such, this would be a very useful platform in order to help us get our product to a wider audience. Youtube is a free video sharing website that is readily available in almost all countries. It allows you to add 'keywords' to your video, meaning that when that word is searched, your video will become a suggestion. This would be effective to help broaden the audience of our product as people may find it accidentally but then advertise it by word of mouth to their friends.
Film 4
film 4 is a subsiduary company of TV broadcaster Channel 4, and it focuses solely on showing British made Independant films. It is currently a terrestrial channel meaning anything shown on it will be shown to an extremely large and diverse audience, which is exactly what our product needs.
Although Youtube are not primarily 'distributors' as such, this would be a very useful platform in order to help us get our product to a wider audience. Youtube is a free video sharing website that is readily available in almost all countries. It allows you to add 'keywords' to your video, meaning that when that word is searched, your video will become a suggestion. This would be effective to help broaden the audience of our product as people may find it accidentally but then advertise it by word of mouth to their friends.
Film 4
film 4 is a subsiduary company of TV broadcaster Channel 4, and it focuses solely on showing British made Independant films. It is currently a terrestrial channel meaning anything shown on it will be shown to an extremely large and diverse audience, which is exactly what our product needs.
the main type of institution that would distribute my product would be independent cinemas. the purpose of those are to take small films and provide them to their target audience, however small the audience may be. These independent cinemas are very helpful when starting out in the film industry as they are relatively inexpensive, leaving you money to create flyers/advertisements etc. to spread the word about your screenings.
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