28/03/2013

Evaluation Question 7...

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Here I have inserted both my preliminary task, and my full opening sequence.

By having the two clips side by side, you can easily see the difference between the two. 
One thing I learnt from my preliminary task is that we need to check locations very carefully, mainly to avoid distracting things in the background. For example, at 0:06 in the preliminary task, a computer screen is in shot, displaying a desktop background of Stone Henge. It was only when watching the footage during editing did we notice how eye catching that screen is. If we noticed it, then any audience member is bound to notice it and be distracted from the action in the clip. 
Another occurance of this is at 0:15 where a rucksack can be seen on the floor behind the girl in the green coat. When the camera next cuts back to this girl at 0:20, the bag is no longer in shot, making it very obvious that the camera was moved between shots. This is emphasised by the fact that the girl in the purple shirt is more visible in the second shot. 
We did take this very much into account during the filming of our final product, but during this evaluation I noticed one slight incident of a changing background between shots. between 1:14 and 1:18 on our final product, in the lower right hand side of the screen, a person can be seen entering the building through a gap in the staircase. Although it is hardly noticeable unless you pay close attention, it is still a very school boy error that the cinematographer should have been aware of. 
At 0:16 in our main task, the background shows fire extinguishers and emergency signs. In this case, that was intentionally placed in the background as a subliminal message. Fire extinguishers and evacuations are things often linked with danger. By placing them slightly in view as we look at the female character, it hints that there may in fact be something dangerous about her that we should be aware of. 
Another thing learnt from the preliminary task is the importance of match-on-action shots to make the clip easy for the audience to follow. This can be seen between 0:03 and 0:06 in the preliminary task, where we see the girl in the green coat walk TOWARDS a door in the first shot, and in the next shot we see her walking THROUGH a door. This simple trick means that the audience is aware that this is the same door at the same time. You can see this influence in our main task between 1:10 and 1:19. In the first shot, from a high angled shot we see a girl walking up a flight of stairs looking at the ground. In the next shot, we see what appears to  be a point of view shot, which shows the same walking movement at the same place the girl had been walking. This shows to the audience that the point of view we are seeing is that of the girl on the staircase. 
The dialogue in the preliminary task had not been formally scripted, but we had discussed what would be said beforehand. The main issue with this was that editing was difficult as the actors said different variations of their lines each time- meaning that sometimes the conversation might not make sense when edited together. 
There was no dialogue included in our main task as we didn't feel it was necessary, but had it been used, as producer I would have ensured lines were formally planned and scripted to make sure they made perfect sense in the final edit. 
One of the main influences that I took from the preliminary task was that we should use as few straight cuts as possible. I feel that a plain simple cut used for EVERY transition makes the clip dull to watch, and also gives it an amateur feel. 
In some cases rapid cuts between clips can be effective, and they are often used to show tension. 
I can see hints of this within our final product, especially between 0:12 and 0:16, where we used jump cuts to show rapid movement. The movement expressed is actually so fast that it appears unnatural, which helps to build the ambient theme of our clip, which is in the horror genre. 

Overall, I think I gained a lot of knowledge from creating the preliminary task, and by applying this to my final product, I feel my opening sequence is very effective and very enjoyable to watch. 

Evaluation Question 6...

Evaluation Question 5...

Evaluation Question 4...

26/03/2013

Final Product- Edited...



This is the final version of our opening sequence. The most obvious editing issues have been corrected, and the title of the film has now been included as well.

25/03/2013

Evaluation Question 3...

What kind of media institution would distribute my media product and why? 

examples of some institutions that could distribute my product:

Fangoria- horror themed magazine

Fangoria is a well known publisher in the USA. this institution might distribute my product as it specialises in everything horror themed. It has a weekly magazine, and a website where it posts videos, but also has links with many movie festivals across the USA which would allow us to get our product out to a wider spread of people and increase our target audience. I think they would distribute my work as it fits nicely into the 'Horror' category.

Independent Cinema Office

The national organisation for the development and support of independent film exhibition in the UK. They aim bring a wider range of films to a wider range of audiences. This would be an effective institution to distribute my product as it would help to reach an audience right across the UK whereas most independent cinemas have a niche audience.


A local independent cinema that specialises in evening showings of independent films at a very reasonable £4 a ticket. This pricing means that people would be more willing to spend the money to watch a film they may be a bit wary of, because it is cheaper than a regular cinema. The only downside is that they only have one branch of cinema and not much advertising so appeals to only a small target audience. 

Youtube

Although Youtube are not primarily 'distributors' as such, this would be a very useful platform in order to help us get our product to a wider audience. Youtube is a free video sharing website that is readily available in almost all countries. It allows you to add 'keywords' to your video, meaning that when that word is searched, your video will become a suggestion. This would be effective to help broaden the audience of our product as people may find it accidentally but then advertise it by word of mouth to their friends.

Film 4

film 4 is a subsiduary company of TV broadcaster Channel 4, and it focuses solely on showing British made Independant films. It is currently a terrestrial channel meaning anything shown on it will be shown to an extremely large and diverse audience, which is exactly what our product needs.


the main type of institution that would distribute my product would be independent cinemas. the purpose of those are to take small films and provide them to their target audience, however small the audience may be. These independent cinemas are very helpful when starting out in the film industry as they are relatively inexpensive, leaving you money to create flyers/advertisements etc. to spread the word about your screenings. 

Evaluation Question 2...



How does your media product represent particular social groups?


  Gender is not very well represented as only female characters are ever seen on screen. However, there are many obvious contrasts between the two main female characters. One appears proper and civilised, with a high paid office job. She is also the taller of the two women so you would assume she is the most powerful.
  The other female character is short and at a quick glance could be mistaken for a child. However, both characters are in their late 20’s. The shorter character should be the least powerful of the duo, but throughout the product we see that actually, she may have the upper hand. This could be due to the fact that they are of similar age yet behave in such different ways. One just ‘gets on’ with her 9-5 office job, passing the hours of her monotonous life, whilst the other is spending every waking second meticulously plotting and scheming, breaking laws and living on the edge. 
  Personally I feel that the ‘villain’ has reached more of her potential in life, regardless of whether it was for good or evil.
  Typically in media, characters of ethnic minority (mainly Black people) are perceived as the criminals. In our media product this is reversed, as the black character has the successful well-paid job, whilst the white character is the one breaking the law. 
  This helps to represent black people in a positive light. 
  There is no real representation of class within my product as there is nothing within the clip that could indicate the social class of either character. For all we know our ‘villain’ could have come from an upper class family who disowned her because she was mentally ill, or she could have been an orphan who spent her childhood tossed from home to home, forced to live with other people’s parents.
  There are no hints towards the sexuality of either character throughout the product, although we could infer that it is very unusual for a woman to follow another woman- maybe there is an underlying issue there, which would be revealed later on in the clip. It could be that the villain is a lesbian, secretly in love with the office worker, or it might be that one woman stole another’s boyfriend, or had an affair with another’s husband. There are many different ways that sexuality could be represented within the clip.

First Cut Of Our Opening Sequence...


This is 'almost final' cut of our opening sequence

we showed it to many of our classmates and friends in order to get their opinions, and to see if they noticed any mistakes that we had not spotted.

The main problems that will be resolved in the final cut include:
an actor's name being missed out of the credits
the animation displaying the name of the film was missed from the end of the clip
more credits should be included throughout the clip

Evaluation Question 1...

19/03/2013

Creating Our Props...

we had to spend some time as a group creating props to use as they were not readily available for use. this included formatting our own 'medical records' which needed to be filled out in complete detail as the text would be readable on camera.

we also had to find some odd coloured pills in order for them to stand out as they spilled across the table. in the end we decided to purchase some fish oil capsules as they had an unusual shape and colour.          

Credits...

we decided to try and find an interesting way to display our credits throughout the opening sequence, and after group discussions we decided that we should incorporate the credits into the footage, rather than edit them in afterwards.
with this idea in mind, we considered ways to show the credits whilst still fitting the theme of the clip.

eventually we concluded that we should have a printer printing out the credits, as this incorporates the institution/office setting of our clip.
to do this we created a list of names that needed to be included, set them up on a word document, positioned a camera at a bird's eye view angle facing the printer, and hit print.

Shot Types...

diagram showing the various shot types that we had to choose from:
this is a breakdown of the shot types that we used within our coursework: 
  • tracking in
  • panning
  • close ups
  • extreme close ups
  • high angle shots
  • eye level shots
  • long shots
  • establishing shot (extreme long shot) 
  • ped down

15/03/2013

Filming...

our  first session of filming was quite sucessfull, we managed to get all the shots we had hoped to get. we also got some interesting shots that we only realised were possible once we'd started filming, for example- whilst shooting our actor walking up the staircase, from where i was stood i spotted an interesting shot using the refection of the actor in the window. I think the shots we found spontaneously will add to the overall product.

we also had a few difficulties whilst filming, mainly caused by the fact that our location was a public place that people often had to walk through, meaning a lot of shots took 4 or 5 attempts to get right.

12/03/2013

Editing- first stage...



we started to create a rough edit to see what sort of techniques we should use throughout the clip, this is the first 23 seconds... 

08/03/2013

Creating the Title Animation...

(created by Bradley)
I produced our company logo/name animation for the beginning of our opening sequence in conjunction with a friend of mine. we both advised each other on improving our groups original design ideas and helped each other out with operating the design software(adobe after effects), this is what me and my friend produced:



We used a simple design of text for our production company name(ChairEdge studios) which is in viner hand font and a maroon colour.

The text is an overlay ontop of what appears to be a layer of glass that has been misted over, with the vague image of a bloody hand coming through the misted glass, this effect was achieved by creating a light blue colour layer with a light placed appropriately behind it, to which another darker layer was placed behind with the bloody handprint on top.

the text(our production name) is placed on glass, which appears to be smashed by our production logo(the 6 fingered bloody hand) which is both original but yet intriguing as the hand has 6 fingers on it, something which only eagle eyed audience members will spot. This idea is an original one and is a conventional feature of most horror films of this type.

The smashing of the glass and therefore our production name, makes the transition into the next clip/sequence of the opening sequence very easy to create and perfect into a flowing motion because the smashing of glass will slow down, and create a nice ending to this part of the sequence, the transition will be achieved by either a fade out from the smashing to a black credit or an actual filmed clip, depending on which looks better in the edit stage(something to be discussed in one of our group meetings).

05/03/2013

Title Ideas...

the idea for our production logo is going to be something along the lines of a 6 fingered bloody hand appearing on the screen from far away, to eventually come forward and hit some glass at the front of the screen. this will have our company name "ChairEdge Studios" displayed across it. This glass then cracks and smashes when hit by the bloody hand, causing the glass and company name 'fall off' of the screen towards the bottom.

here is the bloody hand image I propose to use:

the idea of using a 6 fingered hand is to instantly give the idea that something unusual is occuring. At first glance the hand looks like a regular hand, its only on closer inspection that you realise the extra digit. this idea of unusual and abnormal will instantly set the tone of the film, along with the animations used on it.

We decided on the logo as a whole group, but left the final presentation of the sequence to the editor, Bradley

01/03/2013

Treatment...

Written by the Producer, Brogan.
Our idea:
  • Opening shot shows a long dark corridor (XLS) 
  • Camera zooms forwards towards the end of the corridor twice 
  • Extreme close up of actor's face- very quick cut
  • a piece of plain paper comes out of a printer- credits will be edited to look like they are on the paper (close up) 
  • Camera pans from right to left- shows a woman operating a photocopier in a small room with a large glass window to her left (through which a staircase can be seen) (medium long shot) 
  • a piece of plain paper comes out of a printer- credits will be edited to look like they are on the paper (close up) 
  • female character walks down an alleyway, to the right is an opening in which we (the audience) see a glimpse of the horror character (medium shot) [possibly lots of rapid cuts] 
  • close up of a set of records being thrown down onto a table- a sheet of paper slides out to show a "mental health assessment" record of some sort. (possibly in slow motion) 
  • POV shot of someone walking up the stairs- appears unsteady on their feet (medium shot) 
  • a piece of plain paper comes out of a printer- credits will be edited to look like they are on the paper (close up)
  • extreme close up shot of the medical records showing the patient name and showing that they are in fact mental assessment records
  • high angle shot (CCTV like) showing an empty staircase
  • (slow motion?)  close up shot of a bottle of pills dropping and spilling out.
  • POV shot of someone walking up the stairs- appears unsteady on their feet (medium shot)
  • a piece of plain paper comes out of a printer- credits will be edited to look like they are on the paper (close up)
  • pan down  of the medical records to slowly reveal the writing on it (Extreme close up)
  • repeat of CCTV shot except this time a person is stood on the corner of the staircase
  • a piece of plain paper comes out of a printer- credits will be edited to look like they are on the paper (close up)
  • medium long shot of the photocopier room (focusing on the window)
  • POV shot of someone walking up the stairs- appears unsteady on their feet (more so than in the first shot) (medium shot)
  • a piece of plain paper comes out of a printer- credits will be edited to look like they are on the paper (close up)
  • medium long shot of Photocopier room window- you can slightly see the head of the horror character peering through the window. (start of a progressive sequence)
  • extreme close up of medical records- panning down to start to reveal a picture of a face (progressive sequence)  
  • medium long shot of Photocopier room window- you can see more of the head of the horror character peering through the window. (progressive sequence)
  • extreme close up of medical records- panning down to continue to reveal a picture of a face (progressive sequence) 
  • medium long shot of Photocopier room window- you can now see all of the head of the horror character peering through the window. (progressive sequence)
  • extreme close up of medical records- panning down to fully reveal a picture of a face ( final shot of progressive sequence)  this shot will confirm to the audience that the character outside the photocopier room is the same person who's medical records have been read.
  • extreme close up of horror character's face (quick cut to increase effect)
  • extreme quick cut of pills bottle spilling

Inspirations...


with most of the preparation work now complete, we decided to look at our inspirations for our work, and consider how they will influence our final project.


the main character of Orphan provided inspiration for what our main character should look like


Nightmare on Elm Street inspired the theme of 'stalking' of an innocent looking character, by the 'horror' character.

the setting of this film inspired us to use an instituion of some sort as our location- it means that the audience is left to question the mentality of the characters. 

again, this was inspiration as to the way the characters will act. 

Soundtrack...

this is the soundtrack we are planning to use. Bradley found this on a royalty free website and it fits our opening sequence plan perfectly.
the mood the soundtrack provides is perfect for our intentions, it is very well timed to our shots and is a good all rounder for fulfilling our needs.

Storyboard...


This is our storyboard , Firstly we discussed the sequencing as a whole group and decided what each box would contain, then the drawings were done by me (Rachael), and the captions by Bradley.